The visible deceives
Hello Invisible Decide

25 years of research and application in human behaviour
I have been led to three essential conclusions:
Focusing only on the observable
produce superficial changes, no
essentials
Internal patterns must be made
visible and measurable to be able to
transform them
Real change happens when we know
influence our interior and our
exterior at the same time

Influence Method

«Influence always starts from within you.»

A system that converts the intangible into observable results. At its core lies a fundamental tool: Neuro-Linguistic Programming (NLP).

Internal influence

Emotional regulation, clarity under pressure, resilience, and presence.

External influence

Ethical persuasion, precise language, communication structure, and interpersonal impact.

Internal influence

Emotional regulation, clarity under pressure, resilience, and presence.

External influence

Ethical persuasion, precise language, communication structure, and interpersonal impact.

Xavier Pirla

Author of Conscious Persuasion (Anaya, 2025) y The art of achieving the impossible (Planeta, 2012), co-author of Boost Your Motivation (Red Circle, 2014)

Sole Licensed Master Trainer of NLP™ in Spain
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Companies that have already placed their trust

Companies

Training and conferences that turn talent into sustainable influence.
High-impact programmes in Charismatic Leadership and Conscious Selling, supported by exclusive methodologies
with real-time biofeedback to measure results scientifically and objectively.

What we offer

All our proposals integrate HeartMath's emWave technology for
measure participants' physiological and emotional responses in real-time.


Tangible soft skills converted into objective data that accelerates decision-making
awareness and allow for a measurable and sustainable impact on leaders and teams.
Conferences
for corporate events
Influence workshops,
management of the
Stress and leadership
Persuasion Training
Conscious for sales teams
Executive Coaching Individual
in a team
Laboratories
Internal Influence
(custom format)

For Individual Professionals

Do you want to improve your ability to influence and impact yourself and your surroundings?
You can access individual mentoring or training for individuals with Xavier at his school, Talent Institut:
Official certifications
NLP International
Total Coach™ Training
(High-level for coaches)
Influencer programmes
Personal online

Conscious Persuasion

I invite you to look at communication from a much deeper place: that of someone who wants to understand themselves as much as they want to understand others. Discover how to manage your internal state, choose words that open doors, and turn every conversation into a space of authentic connection.. Without any tricks or magic formulas, just a practical and honest path to influence with integrity, strengthen relationships, and communicate from a leadership that feels genuine. Here, persuading isn't about convincing; it's about connecting.

Boost Your Motivation

Can you imagine if you were always able to motivate yourself to do anything? What would you dare to do? Whether you want to awaken your motivation or increase it even further, this book will offer you tools based on PNL To achieve it.

The Art of Achieving the Impossible:

Whether you're looking to become a superhero or want a better life, what you really need are the right tools to achieve it. Thanks to this book, you'll learn how PNL It helps you use your brain and, in doing so, you will achieve any goal you set for yourself.

Discover the Influence™ Method:
Regulate your inner world and enhance your outer impact.

Receive an exclusive resource from Xavier Pirla with practical tools and a clear vision of the method that is revolutionising the way to influence.

understand
Influencia™ Model
Tidy up your world
internal
To empower your
external impact

The pillars that integrate thought, emotion, and physiology to achieve sustainable results.

Managing emotions, energy and focus, even under pressure.

Communicate with charisma, connect with authenticity, and build real trust.

Understanding the Influence™ Model

The pillars that integrate thought, emotion, and physiology to achieve sustainable results.

Regulate your inner world.

Managing emotions, energy and focus, even under pressure.

Enhancing your external impact

Communicate with charisma, connect with authenticity, and build real trust.